This week we examine the moral dimensions of one of the most maligned professions. The lecture begins with an overview of how marketing and advertising earned its status as a profession lacking in moral character, and moves on to a consideration of some changes in the field that might help revive the profession’s reputation.
Marketing & Advertising
- Ads Worth Spreading – the winners and honorable mentions from TED’s advertising contest.
Permission & Tribes
Seth Godin, one of the most influential public figures today in marketing and advertising (among other things), has developed two of the most positively morally oriented views in the field today: Permission Marketing and the theory of connecting and leading Tribes. In these two talks he discusses each in turn.
Note: all of this is useful, but see especially the part between 3-10 minutes.
Solving Problems Like an Ad Man
In this presentation, Rory Sutherland leads a jolly and insightful tour through the mind of a marketing and advertising professional, highlighting in particular the way the kind of creative thinking that goes into marketing might prove useful as well in solving some of our world’s most vexing problems.
Marketing Food & Happiness
Malcolm Gladwell tells the story of how Howard Moskowitz changed the way food was marketed in the United States, and suggests there may be some connection between how products are designed and advertised and how people discover what makes them happy.
In Morgan Spurlock’s latest documentary film project, he attempts to bring transparency to one of the industries that depends most on keeping itself secret. Here he explains the theory motivating the film, and gives a sneak peak into some of its early scenes. Contrary to common assumptions, might transparency actually be a virtue for advertising?
- Seth Godin on On Sliced Bread and Other Marketing Delights
- Dan Colby on What Physics Has to Do with Marketing
- Joseph Pine on What Consumers Really Want