The Betacup

April 12, 2010by

An opportunity to test your creativity: take the betacup challenge.

The amount of solid waste created and valuable resources consumed throughout the process of manufacturing and drinking coffee is an escalating problem:

  • 58 billion paper cups are thrown away (not recycled) every year
  • 20 million trees are cut down in the process of manufacturing paper cups
  • Amount of water used in the process is approximately 12 billion gallons

According to the Environmental Defense Organization, we could power 53,000 homes with the energy we consume through our paper cup consumption.

Another alarming fact that we have discovered is the amount of water used in the process of creating one single cup of latte, which according to the World Wildlife Fund is more than 200 liters (52 Gallons).

Update: click on the image below to see the winning designs.

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