In the following talk, presented at Unlimited Potential, Richard MacManus of ReadWriteWeb discusses how an organization, if it is ready for the “cultural mindshift” required, can cost-effectively take its story or product or service to more people by embracing the flat, fluent immediacy of the virtual world. Highlighting how the web has broken down a wall of limits on structures of power, money, geography, and communication, MacManus explains how ReadWriteWeb has become one of the major pioneers of a “totally virtual” business model.
No building. No offices. No conference rooms. And a lot of power.