A Cultural Mindshift

December 1, 2009by

In the following talk, presented at Unlimited Potential, Richard MacManus of ReadWriteWeb discusses how an organization, if it is ready for the “cultural mindshift” required, can cost-effectively take its story or product or service to more people by embracing the flat, fluent immediacy of the virtual world. Highlighting how the web has broken down a wall of limits on structures of power, money, geography, and communication, MacManus explains how ReadWriteWeb has become one of the major pioneers of a “totally virtual” business model.

No building. No offices. No conference rooms. And a lot of power.